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All you needed in the good old days of dentistry office marketing was a well-placed Yellow Pages ad, a neighborhood mailer, and a strong reputation to keep your appointment calendar full and your chairs filled. This is why we thought of sharing more details about the importance of dentist website maintenance and Dentist Website Development in Cincinnati.
Today, Google search engine rankings have replaced the Yellow Pages, social media is the best way to connect with the community, and whether you’re successfully attracting enough patients is determined by a dental practice marketing strategy that combines a thorough SEO strategy with intelligent brand management. Of course, a well-designed website is the one thing that links all of these aspects together. Here are five most important things that you should focus on at the time of maintaining the website of a dental.
Mobile friendliness is a must
Do you have a website that looks equally as nice on a smartphone or tablet as it does on a laptop or desktop? When accessed on a mobile device, do all of the features, drop-down menus, and contact fields work? Is your website able to tell when it’s being viewed on a mobile device, and does the visual layout adjust accordingly? If you answered “no” to these questions, your website isn’t mobile-friendly.
Have appropriate call to actions
Your website caters to two distinct user groups: existing patients and potential new patients. Current patients want to know things like your office hours, printable patient forms, and how they can get in touch with you quickly. Patients are curious about the treatments you provide, the insurances you take, how you handle invoicing, and how you might fulfill their oral health needs. You should be mindful at the time of working on website development for dentist as well.
Your website should, however, actively urge all visitors to take some form of action, regardless of their user type. The actions they do should then assist the user in achieving their objectives.
Have a detailed contact page
You should make contacting your office as simple as feasible for any potential or current patients. As a result, your contact page should include any and all information a patient would want, such as hours of operation, travel instructions, a map, your email address, and phone number, among other things.
A contact form should also be included on your page. Contact forms are frequently integrated with practice management software in dental clinics. Only request pertinent information from patients, such as their name, email address, and phone number, and offer a little place for them to write a remark.
You could also consider including any current special offers on your contact page, such as a free exam with cleaning, discounts on treatments, or bundled care packages. These incentives can be shown on your contact page to entice prospective patients to schedule an appointment. This is another important aspect of dentist website maintenance in Cincinnati.
Have a perfect SEO strategy
The technique of increasing your website’s organic search ranks on sites such as Google, Bing, Yahoo, and others is known as search engine optimization (SEO). While we’ve covered some of the fundamentals of the finest dentistry website SEO techniques here, here, and here, SEO is a complex and ever-changing field. While we won’t delve too deep into that topic in this piece, there are a few common mistakes that many dental offices do that can have a detrimental influence on where they rank in Google searches.
Develop engaging content
Content marketing and dental office marketing go hand in hand. Content is everything you give for consumers to consume that helps them recognize your brand. This can contain things like blog entries, instructional videos, photos of your freshly refurbished office, and patient testimonials, among other things.
This content’s goal is to keep your target audience engaged by providing them with relevant information that meets their needs. You can concentrate and improve your marketing message by creating interesting content, and you can boost the probability of turning a lead into a patient by incorporating calls-to-action in your content.
Focus on these tips during Dentist Website Development in Cincinnati, and you can get the most out of it.