6 steps to improve your website’s Organic Traffic through Search Engine Optimization

Organic Search Engine Optimization, also popularly known as Organic SEO, is a strategy that helps in improving your website’s rank on search engines. It helps your potential customers to find your website easily.

There are some very effective Organic SEO strategies that you can follow to increase your business online presence. You might be thinking why should I invest so much time in improving organic ranking when I Can easily increase business awareness with paid advertising?

Because Organic SEO will make sure that people can find your website easily whenever they are searching for the products and services that you provide. Organic Search Engine Optimization also helps in improving the credibility of your website that increases the chances of converting the leads. All you have to do is stay different and stand out among your competitors.

But Organic SEO is not something that will give results immediately. It needs skills, knowledge, time, patience, and most importantly constant effort to get positive results from the Organic Search Engine Optimization. So, here are 6 steps to improve your website’s Organic Traffic through Search Engine Optimization.

1. Try to understand the customers

Understanding your target customers is very important to get good results from your SEO strategies. You have to figure out what type of key phrases or keywords your prospective customers would use when they are searching for your products. This process is called Keyword Research. Creating a list of keywords that you want to target will help you make an effective SEO strategy. 

For example, if you own a Mexican Restaurant in New York. You can use keywords like Best Mexican Restaurant, Mexican Food Restaurant, etc. Don’t forget to add Localised Keywords like Best Mexican Restaurant in NYC or Mexican Restaurant in New York.

2. Competitor Research

Once you have a list of Keywords that you want to target. Search them on the Search engine and see the results. The results are your competitor websites. Look at how they are using their keywords, how many times, in what manner, etc. This will give you an instant idea of how to use keywords throughout your website. 

Create a list of Competitor sites, Competitors sites will help you create a goal and will always motivate you to take better steps to improve your website’s Search Engine Optimization.

3. Use Keywords in Your Website Pages

Once you have a list of Keywords and Competitors. You have to figure out which pages of your website you want to optimize to rank higher on search engines. Remember the number of times a competitor has used a particular keyword on a particular website page. And use your own keyword that many times on a web page. Generally, a keyword should be used for about 5 to 8 times on a website page. But it also depends on how much content the page has. So do it accordingly.

Also, do not stuff keywords in the content. While using keywords make sure that it makes sense wherever it is used in the content copy.

Once you have updated your website page content, make sure to update Page HTML by using proper keywords in Meta Title and Meta Description.

4. Link Building

Links are a very important part of improving Organic Search Engine Optimization. You have to link keywords on one page to other important pages on your website or off your website to increase the number of links.

The internal links will keep the viewers connected to your website and will give them a chance to discover your business. You can link your informational blogs or website pages. Search Engines uses links to find new pages and rank them, so try not to avoid this.

Backlinks are equally important. Backlinks are links on other websites that will lead to your website. Therefore, having relevant backlinks can also help in improving your website’s ranking on Search Engine Result Pages.

5. Blogs

Blogs are great options other than your usual website pages to improve the Organic Search Engine Optimization. You can use keywords throughout the Blog content to rank high on search results. But you need to make sure that your content is informative, engaging, and has something that will interest your audience. If the audience likes your information there are great chances of them coming back to your website and sharing your website.

6. Get Help

Getting positive results from organic SEO is difficult to achieve as you are handling everything on your own. Especially if you are not familiar with the terms like Off-page SEO, On-page SEO, Link Building, etc. Hiring our professional SEO services will definitely help you achieve your desired Rankings. Contact us today to talk to our SEO expert. You can send us an email at info@aksharsoftweb.com