Most of the companies feel reluctant to go ahead and redesign their websites. They consider it as an unwanted overhead, which would consume a considerable amount of money. If you think like this and ignore redesigning your website, you will be missing out a large number of opportunities that are available for you to grab. You need to make sure that there is proper organization of content within the content strategy. Otherwise, all your other SEO Strategies will fail to deliver positive results to you.
You are spending a considerable amount of time, money as well as effort to create a perfect looking website. After you do that, you publish the website and represent your business or brand image on the internet. However, you will have to experience sudden drops in the website traffic that you are getting due to many different reasons. Losing even 10% of website traffic can lead your business towards difficult situations. Hence, you need to make sure that it does not happen at any given instance. This is where you will have to pay extra attention towards SEO Services. While focusing on SEO, you cannot ignore the design of your website as well.
Here are some of the most prominent factors that can lead you towards a drop in your website traffic. If you experienced a drop in website traffic, you should not rush and try to redesign the website. You must carefully go through these factors and see if any of them is the culprit or not.
Changes in URLs
Adding new content
Changes in your domain name
Changes to the internal link structure
Changes to the protocol such as HTTP to HTTPS
Adding new pages or sections to the website
You must go through these factors first. Along with that, you will need to take a look at the following redesign factors as well. Then you will be able to work accordingly on the website and improve it, so that you will not lose the rankings that you have achieved with hard work and dedication.
301 redirects is the very first thing that you will have to do in the list. The 301 redirects are the permanent redirects, which are preserving up to 99% of line equity that you have. It would contribute a lot towards keeping the content on the same URL while you are going through the website redesign work.
Some of the CMS platforms would provide you with the chance to redirect your content to a safe place and retain all the internal and external links. This feature is available in WordPress. In case if you are not using a CMS, you need to keep the old website live, up until your new website comes into a functional state.
As the next thing, you will need to pay attention towards content optimization. During the recent years, we have seen how Search Engine Optimization such as Google have started paying lots of attention towards the quality of content that websites have.
You need to make sure that content that you have in your website doesn’t contain the following aspects.
Low quality content including images and videos
Broken links in the content
Website maintenance related issues
Lack of purpose in content
Lack of EAT (Expertise, Authoritativeness and Trustworthiness) qualities
If your content is not up to standards, you cannot save your website from dropping the rankings in search engine results pages. Therefore, you will need to pay a lot of attention towards revamping the content that you have in the website as well.
You need to make sure that you are conducting an appropriate content quality test before you publish them on the website. Then you will be able to make sure that you are only having the best quality content in the website at all times.
Updating the backlinks and internal links
Broken links should be fixed at the time of website redesign phase. In here, you will need to pay attention towards internal links and the backlinks that you have. In case if you have a blog on the website, you will be getting lots of reference posts to it. You should clearly audit them and make sure that there are no broken links.
If you create the same website in different languages, there is a high possibility for broken links to happen. Therefore, you need to make your website multilingual according to a solid plan. Both internal links and external links can negatively impact your search engine rankings. Therefore, you need to pay attention to all of them.
As you can see, several factors can contribute towards drops in search engine rankings that you will have to experience. In such instances, you need to make informed decisions with website redesigning. After you do all the changes, you will need to make sure that the changes are properly indexed. You will have 180 days to do it, without losing the traffic that you get. Along with that, you should also keep on maintaining the SEO Services to get a smooth experience.
If you are looking for the ways to improve traffic on your website or want to improve search engine rankings of your website or targetted keywords Akshar Softweb also provide Marketing services like SEO Services, Search Engine Optimization, Online Marketing, Internet Marketing, Digital Marketing, Web Marketing Consulting, SEO Strategies, and much more.