You've probably heard of the phrase SEO, or Search Engine Optimization, in this day and…
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The legal market may be very competitive, which is why it’s critical for your company to stand apart. Creating a website for your legal firm and demonstrating that you have the abilities and experience to take on their case and win is a wonderful first step in ensuring that prospective clients see you. Law firm website design is simple thanks to WordPress and hundreds of themes created specifically for attorneys.
However, if you want to stand out from the crowd, you must go beyond selecting a pre-made theme that appears generic. That’s why we’re giving our best law firm website design recommendations in this post, which will help you establish an interesting and appealing website for your business or legal practice.
Include the name and logo of your law firm
The usage of your logo in the design of your attorney’s website will help to establish brand awareness. As a result of your brand awareness, prospective customers will be able to identify your postings both online and offline.
Instead of utilizing exact-match domains, you should utilize the name of your law firm or legal practice in the URL of your website. While this was common practice in the early days of the Internet, it no longer affects your SEO ranking.
Consider the case of Sweeney Morrigan, a Boston personal injury lawyer. On the homepage of his website, he not only utilizes his legal firm’s name as the domain name, but he also identifies the field of law he practices and his location. When you have the domain ready you can proceed with website development for lawyer and attorney.
Make use of your company’s colors
Using your brand colors, even if you’re using a prepackaged theme, is a terrific way to make your Law firm website design stand out. You may use them as a backdrop, on buttons and calls to action, in links, and to visually divide areas of your website.
WordPress themes nowadays come with a plethora of customization options, including the ability to change colors with the click of a mouse. You may simply include your brand colors across your website, but make sure there is enough contrast between the backdrop and the content. Another thing to remember is to conserve stronger hues in your palette for calls-to-action, such as reds or oranges, to make them stand out.
Highlight the benefits that you can offer
You’ll also want to figure out what distinguishes you from other law firms specializing in the same practice area and emphasize it throughout your attorney website design. Your competitive advantage (also known as a USP) will assist prospective clients connect with you and determine if you’re the ideal lawyer or attorney for their case.
You may utilize your advantage in headlines on your website, on your About page, or even as your slogan.
Integrate your Google My Business Profile
One of the first things you should do is create a Google My Business account for your legal company. It is absolutely free to create a Google My Company listing, which needs you to submit basic information such as your business name, location, website, and industry. You’ll next need to input a code that will be sent to you to validate your company. Based on this, you can proceed with law firm website design.
You’ll be able to provide more information, such as your business hours, a description of who you are and what you do, and more, after your company has been confirmed. This enhances the likelihood of your website appearing in search results when someone searches for lawyers or attorneys in their area on Google.
The results provide legal companies with a star rating, phone number, hours of operation, instructions, and a link to the law firm’s website, as seen in the image below. You’ll also notice reviews, which aid in the development of your reputation.
Focus on Search Engine Optimization
Your website should be search engine optimized so that you can reap the advantages of organic traffic. If you use WordPress for your website, you should be aware that it comes with excellent SEO tools. There are also several SEO-optimized lawyer and attorney WordPress themes available, as well as a number of SEO plugins that enable you to further optimize your site and content for search engines. You can seek the assistance of an expert in Law Firm Website Development for assistance.