You've probably heard of the phrase SEO, or Search Engine Optimization, in this day and…
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You own a website and you have all the ingredients ready for your products/services to hit the market. You want recognition in the market so that you get potential buyers for your services or products. All that matters is recognition and you want tons of people knowing what you have to offer them? Now, how will you make everything visible for the world to know your website?
Exposure is what you need and the only solution to get exposure is through marketing. Well, media exposure might be on your list as you know it is one of the inexpensive and a practical approach to gain visibility for the website. Here is a simple yet effective step by step comprehensive guide for you to learn how to get media coverage for your website.
- Build a strong base
Before you decide to get your website the media exposure, plan to build a strong base. This means you need to build an online presence and develop the brand to an extended level to back your media marketing plans. This will be the first step offered when you go out and look for assistance from one of the SEO Services in Vadodara.
If you are thinking about why you need to do this, then remember for the starters media outlets actually need a strong reason to highlight you. In case you don’t have a website they will certainly not cover your brand. Still, if they do, there should be a way that your new visitors can follow like a website through which they can get in touch with you.
- Your brand story is important
You need to have a good knowledge of your brand story as many media sources use the brand story to identify the strength of your coverage. journalist believes in writing stories that everyone finds interesting to read. So, think about whether your brand is exciting, relevant and something different from others.
To know the answer to the above questions you need to make sure that your mission, as well as vision, is clear. Let people know about your mission plus vision in short. Also, tell a story about how your brand came into existence and how you started a business, etc.
Also, focus on public appeal wherein you should plan how you want media to cover the prominent features about your brand and how you are different. You should never ignore this when you are keeping an eye on Search Engine Optimization in Vadodara.
- Create landing pages along with website
After the brand story is built the next thing that comes into picture is where your target audience will go to approach your brand after knowing about you through media. This is one of the most prominent techniques available for you to end up with effective results when you do Online Marketing in Vadodara. Certainly, there will be referral traffic coming your way and you should know how to deal with the traffic. A lot of websites rely on their main website, which is a good option but there is another solution you can think of is creating landing pages.
You can direct your visitors to the product or services page directly.
- Alternative options
When it comes to Internet Marketing in Vadodara, you have many alternative options to consider as well. It is not only the main website which you can use as a destination to land the traffic created by media, but you can also use crowd funding pages and again you can also direct the people you get from media traffic to the social media profiles you have on various social media networks.
Before you start with media interactions and kick start Digital Marketing in Vadodara, make sure you create a website page on your website. The website should comprise of plenty of posts to highlight your expertise and leadership. This will give your brand authority as a website is something that the journalists browse through to find out information about your brand in order to get potential coverage.
Apart from the coverage a website page also aids visitor retention which can result in conversions.
- Social media
It is important for both corporate as well as personal brands to have a strong social media following. You can start doing this boosting on-site content, interacting with others on social media, sharing stuff related to your products/services.
A relevant and bigger social media following will help you reach many publishers and journalists. You can reach the audience and promote your brand on social media to increase credibility and visibility.
- Build a healthy relationship with journalists
As a website, it is always better to have healthy relationships with media and journalists you think are ideal for your brand. Web Marketing Consulting in Vadodara will highlight the importance of this.
Team up with editors and journalists
Once you are done with the process of creating a strong base for your website it’s the time to interact with editors and journalists. Make sure you find out the right publishers that you want to target. You can choose from different new outlets etc.
- Press releases – Do it yourself
This is the simplest option wherein you can utilize a news related event that is relevant to your company and then distributes to popular news sources.
- Guest blogging
The idea behind guest blogging is to utilize the personal brand itself as a platform to post the content on different outside publications, creating exposure, reach new people, fetch links and earn a reputation throughout the process.
- Agreements and terms
You can also hire a lawyer to write a formal agreement that includes the policies and other instructions that you want people to know how the information can be used.
Apart from the above aspects, you need to be polite and respectful when it comes to editors and journalists. Maintain a healthy relationship with them. Do not ignore messages sent through email, chat or phone, etc.
Also, you can use cross-promotional activities like supporting a coverage article or press release or you can also publish a press piece on social media channel used for your personal brand, etc.
All the above aspects and SEO Strategies in Vadodara do work and you should follow them systematically to make most of the media coverage and also prepare your website before you approach media for the coverage. Online Marketing in Vadodara is a strong platform to give back strong results and make sure you optimize the media traffic well to get the desired result and exposure for your brand.