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Keyword research is one of the most integral parts of SEO Services and Online Marketing. The beauty of keyword research lies in understanding your target market better and analyzing how they search your content, products, or services.
Keyword research helps you with specific search data that can help your Internet Marketing strategy. This includes questions like what are people searching for, how many people are looking for it, in what format do they want this information, etc.
Here are some top tips to improve your keyword game in 2021:
Use Questions to your advantage
FAQs and questions are considered SEO gold because every search query begins with a question. Identifying the right questions and adding those to your website or FAQ page can yield organic traffic for your website.
Search engines love FAQ pages and so do people. Having a well-designed and researched FAQ section not only helps visitors with their queries but also tells Google that you have compiled exhaustive information on the said topic. Collect relevant FAQs, implement structured data, build a good navigational structure to find your page, and include a good combination of long-tail and short-tail keywords.
Reverse engineer your competition’s strategy
You know your competition and your short and long-term goals. You can reverse engineer their SEO strategy by finding keywords that provide the biggest spikes in traffic. This includes sifting through their links and anchor text profiles, looking at content that drives the biggest traffic, backlink sources, press releases, and other media.
Look at listicles
SERPs are known to favor listicles. This is one reason why building on the popular and published ones can be the best way to help you rank.
Look for niche specific keywords on Google and then select the keywords that you want to address or topics that your target audience might find interesting. For instance, if you find a list of Top 10 SEO Services that you will need in 2020, you can create your own Top 10 SEO Services for 2021.
The idea is to find top-ranking articles that use keywords that have high volume searches and make better versions of these. You can update information like the trends or statistics mentioned in the article. The more updated an article, the higher it’s ranking on SERPs.
Thus, you can boost your SEO with these tried and tested keyword research hacks in 2021.
If you are looking for ways to improve traffic on your website or want to improve search engine rankings of your website or targeted keywords. Akshar Softweb also provides Marketing & Development services like SEO Services, Search Engine Optimization, Digital Marketing, Internet Marketing Services, Online Marketing, Digital Marketing services, Web Marketing Consulting, SEO Strategies, Website Development, eCommerce Website Design, and much more.