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Remarketing is a Digital Marketing technique used by marketers to connect with people who previously interacted with your website or mobile app. It helps you position your ads in front of the right audiences when they browse Google or partner sites. This helps increase your brand awareness and also reminds the audiences to make that purchase.
How can re-marketing help your business?
As a business, you may spend a significant amount of time and resources on online marketing, SEO Services, branding, and website development. The main aim is to generate traffic to your website which further leads to increased sales and revenue.
Remarketing programs help you track certain pages on your website. This helps you identify the customers who spent time on those pages without converting in the initial visit. For instance, an eCommerce site that can track their shopping cart pages so they can target those customers who abandoned the carts.
Remarketing allows business owners to bridge this gap. It is believed that nearly 70 percent of customers who view retargeted ads are likely to visit your website and convert. This is how retargeting works:
You can narrow your marketing efforts and focus to customers who have shown interest in the product, leading to an increase in conversions
You can display custom and personalized ads; display same or similar products; products that complement their existing purchases, etc. to attract customers
Popular types of remarketing
There are many types of remarketing techniques that you can use to increase your conversions. Some of these include:
Google Ads enable you to serve ads to people who have interacted with your YouTube channel or other videos. One can serve ads on YouTube or display network websites and videos.
In search remarketing, ads are displayed at the top of search results when users search for the service.
Social Media Remarketing
You can use social media platforms such as Instagram or Facebook to display ads while users are browsing through their feed.
How to use remarketing?
In order to target customers who visit your business website, you need to build a database of customers. This is created by a cookie that records actions performed by a customer on the website and saves it to a list. This technique uses a remarketing tag that is built into the code of your website. It helps you create customizable lists with varied specifications.
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