Today, we are standing at the brink of technological revolution, which has fundamentally altered the way we live, work and relate to one another.
According to a survey, people spend, on average, 3.5 hours a day engaging with digital media on their handheld devices. There has been a drastic shift in consumer behavior. If you are serious about online marketing want to reach the widest consumer base, it is important to have a Responsive Website Design.
A responsive web design works well not only on desktops but also on different smartphone devices and viewports.
Let’s know more about a Responsive Website Design:
What is Responsive Website Design (RWD) :
Responsive website design is a process of designing a website that automatically adjusts to different screen sizes and viewports without affecting its look and functionality.
Importance of Responsive Website Design :
Times have changed considerably from the era when people accessed websites from desktop devices alone. A majority of people now browse and access websites from a variety of devices with screen sizes ranging from a few inches to 27 inches or more.
This has led all types of businesses to have a responsive website.
Mobile-first approach to Responsive Website Design :
The Mobile-first approach is exactly the same as it sounds – designing for the smallest screen size first and working your way up to the desktop screens to create the best user experience.
Some advantages of building sites with a mobile-first approach are:
- Your business increases its discoverability
- Increases reach and visibility which helps to boost conversation rates and generate leads
- Provides easy navigation
- Users can focus better on the core content.
RWD and SEO :
Responsive websites get higher rankings in Google search results. A good mobile responsive web design will help you reap the SEO rewards. It is always advisable to approach a Website Design and Internet Marketing Company for this purpose.
All in all, you can conclude that a Responsive Website Design helps
- Consumers discover your website
- Keeps shoppers for a longer time on your site
- Builds brand recognition and trust with consumers
If you are looking for ways to improve traffic on your website or want to improve search engine rankings of your website or targeted keywords. Akshar Softweb also provides Marketing & Development services like SEO Services, Search Engine Optimization, Digital Marketing, Internet Marketing Services, Online Marketing, Digital Marketing services, Web Marketing Consulting, SEO Strategies, Website Development, eCommerce Website Design, and much more.