Choosing the right web designer to meet the goals and objectives of your business may…
Reading Time: 3 minutes
What do you do when you need to locate a restaurant or a local auto repair shop? You go online and look for it! What do you do when you have a medical emergency and need the phone number for the nearest clinic? Of course, you can Google it. Because local searches account for over 46% of all Google searches, companies all over the world are investing in Local SEO tactics.
What is Local SEO, and how does it work?
Although there is no formal definition for Local SEO, various businesses and agencies have tried to describe the marketing strategy. “A technique for enhancing search exposure for companies that service their communities face-to-face,” according to Moz. These might be physical enterprises having a physical location or service-area firms that operate in a specific geographic region. If your business is focusing on serving customers within a defined geographical region, you should limit your online marketing efforts to the local audience. Then you can end up with generating more local business leads.
Overall, local search engine optimization employs a variety of approaches and tactics to help your company rank higher in local searches. When a user uses local keyword phrases in their search or the search engine infers a location from the user’s device, local search rankings appear. “Car dealership in Los Angeles, California” is an example of a local search term.
Why Should My Company Be Concerned with Local SEO?
If you’re currently using an organic SEO approach, you may be wondering why you should be concerned about local SEO. You may already be adopting a Local SEO Strategy without recognizing it, depending on the keywords and strategies you’re utilizing.
Simply, local SEO raises your internet presence in the eyes of interested searchers (aka potential consumers!) Did you know that 64% of local clients rely on search engines and directories to locate a local business? In addition, 50% of local searchers visit establishments within 24 hours of doing a search.
Make Use of These Local SEO Strategies
Start with these steps to implement a local SEO plan for your company.
Take control of your Google My Business listing by claiming it.
Google has a market share of 74.54 percent of the search engine market, making it the most widely used search engine on the planet. With this in mind, claiming and optimizing your free Google My Business page is critical. When a consumer searches for your business name, location, information, or relevant local keywords on Google, this listing shows. Google Maps also shows these listings.
Fill up online directories and listings
From Yelp to the Better Company Bureau, the Internet is rife with listing sites and business directories. These websites, according to Hubspot, are online directories of companies in a given area, region, or category. Because these websites demand your location and other local company information, it stands to reason that they would be useful in boosting your internet visibility.
Make the Most of Customer Reviews
Did you know that 88 percent of local shoppers see internet evaluations as as trustworthy as personal recommendations? With this in mind, it’s simple to understand how online reviews play a role in a successful Local SEO Services approach.
You want to put your best foot forward as Local SEO Strategies work to boost your exposure on search engines and map listings. You don’t want to be on the first page of Google and create a bad first impression, do you? Given that a client’s star rating is the most important aspect in judging a company, it’s critical to produce genuine positive customer feedback.
Website Content that is Localized
Finally, one of the most important local Search Engine Optimization strategies is to generate customized website content. There are various approaches to this. To begin, double-check that your name, phone number, and address are all clearly accessible on your website. This information is usually found in the website’s header and/or footer, as well as on the Contact page.
Then, using local keywords as a guide, generate content for your website and blog. For example, if you were a dentist, you might include the word “NYC Dentist” into the text of your service page.