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Your dental website is a targeted marketing effort aimed at prospects and patients to increase office exposure and boost your authority as a subject matter expert. We understand how difficult it is to undergo a website update, but my team at Patient NEWS makes it simple. Take advantage of a free consultation to learn more about what we can do for you! A good Dentist Website Development should be able to accomplish its goal of communicating its message while also entertaining the user.
Have a professional environment
Professionalism is an important factor that patients consider when selecting a dentist. Patients want to know that they are picking a reputable dental care provider, which involves selecting a dentist with a professional demeanor. Your website should include design aspects that match your knowledgeable demeanor.
Ensure that the visual is clean and sharp. Images and designs that are too busy can seem amateurish. Make use of a favicon. This is one of the most important Dentist Website Design tips that you need to be mindful about.
Select huge, memorable photos that convey a narrative or elicit emotion (happy patients with their family, a mom and daughter that resonates emotionally with the female head of household, people smiling into the camera, family members hugging).
Keep everything clean
A straightforward UX that eliminates questions from the user’s thoughts when viewing your site is clean and pleasant. When a potential patient arrives at your website, they are close to making a choice about which practice contacting. If your website is anything but clean and pleasant, you’ll lose a patient before they ever consider calling your office. You will need to keep this in mind when you go ahead with website development for a dentist.
What does it mean to provide a user experience that is simple, clean, and comfortable? Make use of whitespace. It makes the most critical details stand out. The finest designers, according to Steve Jobs, know what to take away rather than what to add. “Simplicity is the greatest sophistication,” he stated.
Customize your website
To personalize your site, use as many of your own good professional photographs as possible. Stock photos should be used selectively. Stock-imagery-only websites have become stale, predictable, and clichéd. And there’s a strong possibility they resemble the websites of your rivals. True-to-life in-office imagery on every webpage has been shown to increase engagement, meaning prospective patients will spend more time on your website and are more likely to contact your clinic. This will help you to get the most out of website design efforts.
Make use of practice photographs that provide emotional warmth to your website. Prospects will get a sense of what it will be like to be in your clinic if you use well designed graphics and design. If you’re included a front-desk photograph, be sure you feature your smiling crew. You don’t want to present a practice that isn’t complete!
Have parallax scrolling on the website
For a few years now, parallax scrolling has been around and popular — I’m sure you’ve seen it. It’s when the backdrop of a website layout moves at a slower pace than the foreground, creating a 3D illusion. When done correctly, including a parallax element into your website may provide a pleasant, subtle, and unique depth. If you’re not cautious, this technology may quickly become overwhelming and trigger nausea. The idea is to use this design style with delicacy… and elegance.
What makes parallax such a useful element for a dentistry website? When done correctly, parallax will direct your visitors through your website to a call to action by leveraging the depth feature, or it will tell a narrative by using the design characteristics on the page.
Ensure that your website is highly accessible
Accessibility of websites for individuals with disabilities has always been vital, and it is now crucial in 2021! The Web Content Accessibility Guidelines and the Americans with Impairments Act (ADA) both provide criteria for making websites accessible to individuals with disabilities. This isn’t only about avoiding potential litigation; it’s also about providing better service to your patients and prospects.
Keep these tips in mind and proceed with Dentist Website Development. Then you can get the maximum outcome at the end of the day.