Word-of-mouth and local ads may be effective ways to recruit local clients. However, internet search…
Reading Time: 3 minutes
Can your visitors tell what your firm does within five seconds of appearing on your website? Is it possible for people to go to the blog quickly if they need to? Is your price structure simple to comprehend? Do you have a low bounce rate on your website? A Website Designer Halifax will be able to provide all the help that you need. If you find yourself saying “no” to these questions, it may be time to reconsider how you’ve been creating and optimizing your website.
When a website’s design contributes to the user experience, functionality, and suitable complementing of information, it really shines. Before you go ahead and hire a Website Developer Halifax, let’s understand the reasons on why you should pay special attention to improving the overall design of your website.
It’s all too easy for even a competent website designer to overlook these improvements, assuming that they’re the last item on their totem pole of website priorities. A successful website, on the other hand, has both high-performing content and an amazing user experience, ensuring that your design exceeds expectations.
Make a strategy.
Now that you’ve admitted that your website may need some work, it’s time to go backwards and devise a strategy for addressing those issues. Begin by charting your client’s journey from the first time they visit your website to the point at which they become a customer.
Consider which sites they will visit, what information they will read, and which offers they will convert on. This knowledge will aid you in creating a website that effectively nurtures leads through the sales funnel.
Reduce friction by removing distractions.
Certain aspects of your website will distract from the value and message you’re attempting to communicate. Complex animations, excessively extensive material, and “stocky” website graphics are just a few examples.
With an attention span of just eight seconds, you must make it crystal apparent to your user what they will learn on the page they are seeing, and your design must not distract from this. This begins with ensuring that you have a set of consistent brand rules to work with.
Font styles, colors, graphics, iconography, and logo use should all be included. It’s simple for companies to struggle when developing sites if they don’t have this. You’ll probably see a lot of different colors and font styles and sizes being utilized, which might detract from your message or cause visual confusion for folks who are attempting to convert.
Incorporate social proof
If you’re like most people who purchase on Amazon, you’ll lean toward things with largely four to five-star ratings from individuals who wrote about their experiences with the item. By reading these evaluations, we acquire confidence in the product, knowing that it will deliver on its claims and fulfill our needs, prompting us to buy it.
Your product or service, as well as your website, will be affected in the same way. Users are 58 percent more inclined to purchase your product if they read compelling testimonials from genuine individuals, according to research.
But, in terms of design, how should your testimonials seem such that they successfully build trust with your consumers when they view them?
Make use of call-to-action buttons.
Once your visitors arrive on your site (most often through the blog or home page), you must direct them to pages that will nurture them toward conversion. People are lazy, therefore make everything as simple as possible for them. So, they don’t have to fight to locate what they’re searching for, point them in the proper path.
Using strategically placed call-to-actions in locations such as the top right of your navigation, below portions that demand action, and at the bottom of your website pages is one of the greatest methods to enhance your web design with this in mind.
But don’t forget about the buyer’s trip. It’s simple to bombard consumers with bottom-of-the-funnel (BOFU) call-to-actions wherever they go on your website, but if they’re not ready to purchase, they’ll likely take no action at all.
Focus on these tips and get the help of the best Website Designer Halifax.