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Website Development

Importance of Website Development and Digital Marketing for a Successful Business

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Almost all of us are familiar with Website Development and Digital Marketing, but when we talk about these terms some questions typically arise.

How are web development and digital marketing different from each other?

  • Are these correlated with each other?

  • Is it necessary for web developers to learn digital marketing skills?

Here’s a lowdown on web development and digital marketing skills and how they differ.

Digital Marketing :

Digital marketing refers to advertising goods, services, and brands through digital channels such as social media, search engines, websites, emails, and mobile apps. Online marketing is the most common form of digital marketing. Below is a list of what digital marketing entails:

  • Content marketing

  • Search Engine Optimisation (SEO)

  • Search Engine Marketing (SEM)

  • Social Media Marketing

  • Email marketing

  • Affiliate marketing

  • Viral marketing

  • Pay-Per-Click Advertising (PPC)

  • Instant marketing

  • Analytics

  • AdWords

  • Conversion Rate Optimization


Website Development:

Website development means all the work performed to build a website. It is very important for a business to have a professional website as it acts as a backbone for your online presence and it gives a clear idea of your goods, services, and brand to the consumers. Therefore it is very much necessary for any business to approach a good Web Development and Digital Marketing Company so that it can flourish and reach new heights. For developing a website you have two options:

  • Use website builders

  • Use WordPress

Now let’s take an overview of both the options.

  • Website builders: These are less flexible but easier to use and do not require any coding knowledge. There are many templates that can be used to make a website attractive and stand out among others.

  • WordPress: WordPress is a Content Management System (CMS) and not a website builder. CMSs are more flexible in terms of creativity but require more technical knowledge and skills. WordPress being an open-source platform, one needs to code everything and organize web hosting also.

Therefore, digital marketing and website development need to work in tandem for any business to keep its online presence ongoing.

If you are looking for ways to improve traffic on your website or want to improve search engine rankings of your website or targeted keywords. Akshar Softweb also provides Marketing & Development services like SEO Services, Search Engine Optimization, Digital Marketing, Internet Marketing Services, Digital Marketing services, Web Marketing Consulting, SEO Strategies, Website Development, eCommerce Website Design, and much more.

Contact us online or you can send us an email at

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