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It is a steep slope that businesses climb each year. Competition is aggressive and to outshine your competitors requires more than basic SEO Strategies. To make your business visible in a highly saturated market, you need to make the most of Internet Marketing. So here are 3 actionable tips to beat your competitor in the online ecosystem.
1. Run a Competitive Audit
Competitive assessment is indispensable to your SEO strategy, especially with niche Online Marketing. Your strategy depends on what has worked for your competitors.
Compare ranking signals at the macro and micro levels. Compare your digital assets with your competition for the following:
Link generation techniques
Voice search optimization
Internal link structure
2. Reputation Management
One factor that businesses typically ignore while considering SEO strategy is their online reputation. If you keep track of reviews and ratings on sites such as Yelp, Google My Business, Bing, Yellow Pages, Facebook, etc. you can gain a significant edge over your peers.
Work actively to generate more reviews, manage your online PR, and be in charge of the conversation around your brand. For instance, if your competitor reviews mention a lack of parking space, you may immediately use that as a benefit for your business. You can enlist the services of a professional SEO Company to handle your reputation management.
3. Generate better backlinks
You can study your competition’s backlinks by using professional SEO tools such as Ahrefs.
Once you have extracted the backlinks, analyze them to understand what links are working the most.
Backlinks are extremely important for SEO and if your competition has managed to gain backlinks from trustworthy sources, so can you.
You can either approach the same company for a backlink for the content or any domain that is a part. For instance, if your competitor has used a discussion forum such as Quora to get the backlink, just find a question on Quora that’s in your business niche and post a helpful answer including a link to your website in the process.
In a nutshell, it is wise to say that you have to go beyond the basics of SEO and implement advanced spying and Search Engine Marketing tactics to stand out in the overcrowded market.
If you are looking for ways to improve traffic on your website or want to improve search engine rankings of your website or targeted keywords. Akshar Softweb also provides Marketing & Development services like SEO Services, Search Engine Optimization, Digital Marketing, Internet Marketing Services, Online Marketing, Digital Marketing services, Web Marketing Consulting, SEO Strategies, Website Development, eCommerce Website Design, and much more.